Joaquín Díaz Cuestas

8 years of real results for over 120 companies

Senior Digital Marketing Consultant

Over 120 companies worked with me

Who I Am

For the past 8 years, I’ve helped over 120 companies—many of them multinationals—drive sales primarily through Google Ads & Meta Ads campaigns.

Over time, and as a business owner myself, I realized that you need much more than a single service to generate long‑term, sustainable returns on marketing spend.

That’s why I evolved from offering “commodity” services (like most marketing agencies) to acting as a consultant‑strategist, providing global action plans designed for lasting success

Not sure if you're on the right track?

Digital Marketing Consulting

Strategic Consulting

We analyze your business and marketing efforts in depth to identify bottlenecks and opportunities. We define clear, practical steps to help you reach your goals.

Monthly Support

We meet monthly to evaluate your progress, adjust strategies, and make key decisions. You continue executing with clarity, and I act as your strategically.

Advertising Training

I train you or your in-house team to run ads on Google and Meta (Facebook/Instagram) effectively. We create and optimize your campaigns together!

Need help choosing the right plan for your business?

Google Reviews (5/5)
5/5

How I work

My methodology

With 8 years of experience and having spent thousands on ads, my approach is practical and data-driven. I help business owners avoid time‑wasting or costly decisions.

  • Build a strong foundation

    Like a house, your business needs a strategic base to avoid squandering time, money, and effort.

  • Brand setup & heavy testing

    Marketing isn’t exact science. We formulate hypotheses, test, validate, or discard based on initial results.

  • Validation & scaling

    Once validated, we use data to scale effectively.

what do you think about me?

Important: The videos are in Spanish, but I am working on translating them. Please activate the subtitles.

Real client testimonials

Real, unedited video testimonials—my clients choose long-term relationships:

WebStudio Panamá

WebStudio Panama is a web design and development agency recognized in the Panamanian market. It has more than 10 years of experience and a portfolio of clients recognized nationally and internationally.

After working with me

Poor-quality leads via Google Ads.

After working with me

Lead quality improved significantly; conversion rate increased.

Service

Currently WebStudio Panama has contracted the Google Ads service. Previously the 1:1 Consultancy was contracted.

Opus Ethica Music School

Opus Ethica is a music academy located in New York, USA. It offers in-person and online classes, especially to children and teenagers. José, owner of the academy, tells us how we were able to increase the number of clients for his company.

After working with me

José was facing a lack of capacity on the part of other marketing agencies to scale their budget and therefore obtain more commercial demand.

Before working with me

The first month we scaled up to double the budget and lowered the cost per acquisition by 40%.

Service

José hired the Facebook Ads and Google Ads plan. We currently have a monthly consulting accompaniment.

Capiatá Internacional

Capiatá Internacional is a company focused on providing services to companies that export services and products to Paraguay. In the video he tells us about his experience working with me and his previous experiences.

After working with me

Their sales close rate was very low, the quality of leads generated by their previous marketing agency was poor.

Before working with me

They increased sales by 50% in the first month and today generate a steady stream of qualified leads.

Service

Ignacio and his partners hire the Facebook Ads Full service and some consulting to maximize their results.

Formway US

Formway US is a company dedicated to initiate migration processes in the United States, its target audience is Latin Americans who wish to migrate to the US.

En esta conversación nos explican su antes y después al comenzar a trabajar conmigo.

Before working with me

Before they started, they had few sales and the quality of the consultations they received from the marketing agency prior to working with me was poor, according to Rocío.

After working with me

Improved delivery quality, they can close more sales. They also increased their average ticket turnover.

Service

The Formway team started with Facebook Ads audits and today contracts Facebook Ads Full month to month.

Why do I think consulting can bethe most useful for your business?

Marketing agencies have a huge client turnover because they provide services as commodities and marketing is much more complex than that. Companies need a consultant-strategist to design a specific action plan, monitor and correct based on data so they know exactly where to invest time and money.

Google Reviews (5/5)
5/5

Omayra Rios Arosarena

Omayra is a recognized lawyer in Panama. Her business focus is marketing legal services for businesses. In the video she tells us about her experience working with me and her thoughts on how to get better results by leveraging advertising.

Before working with me

Omayra found herself without a strategy and without a source of customer acquisition through the Internet. She had bad experiences with other marketing agencies.

After working with me

Omayra has sold over $100,000 USD through advertising campaigns over 2.5 years.

Service

Omayra is part of the Google Ads advertising service. In addition, Omayra has been accompanied monthly in strategic consulting.

GRUPO KUMAR

Grupo Kumar is a construction company that markets in most of Argentina. Javiera tells us what her biggest challenge is and what the problems were before working with me.

Before working with me

The company had worked with several agencies and was not finding good quality data for its sales team.

After working with me

Improved the quality of your lead, which allowed you to provide your sales team with sufficient and good quality data to be able to increase your turnover.

Service

Grupo Kumar is within the advertising service in Facebook Ads and Google Ads.

Riofrio Bustamante Abogados

Riofrio Bustamante is a recognized intellectual property law firm in Ecuador. In the video, Javier, partner of the firm, tells us about his experience working with me. It should be noted that the video call was cut off prematurely. I thank Carlos and Javier for the trust they have placed in me for 3 years of hard work.

Before working with me

The law firm was not receiving a steady flow of potential clients. It only recruited through referrals. They had bad experiences in wanting to enter the digital world.

After working with me

Incrementaron su venta en un 400%. Riofrio Bustamante trabaja junto a mi hace 3 años y obtienen flujo permanente de clientes a través de campañas publicitarias.

Service

The law firm was not receiving a steady flow of potential clients. It only recruited through referrals. They had bad experiences in wanting to enter the digital world.

Bloy Tech

Bloy is a technology company that provides Big Data, UX/UI Design, Machile Learning and Artificial Intelligence services. Maximiliano, partner of the company tells us how they increased their sales through my service.

Before working with me

Bloy was at a loss and had bad experiences with actions involving the acquisition of new customers.

After working with me

Maximiliano assures that they have increased the number of meetings scheduled and sales closings by approximately 80%.

Services

Bloy hired the consulting service first and then the advertising service on Facebook Ads.

Here you can clear your doubts

FAQ

Transparency in the back of the campaign

I think it is necessary and beneficial for both parties to explain clearly what I am doing behind each advertising campaign.

  • I explain in detail the strategies executed.
  • I explain the “why” of each action.
  • I perform weekly audits to get feedback from the client.

Sufficient time for each customer-partner

Unlike marketing agencies where clients are numbers. I take enough time as if I were a partner in each account.

  • If my client-partner wins, I win too.
  • I prioritize working for the long term.
  • I prioritize quality over quantity.

Experience as a business owner

Having been in business, my vision is more of a strategist than a specialist in advertising platforms.

  • You will be served directly by the owner, that is, me.
  • I advise on other necessary pillars to succeed in campaigns.
  • An expert in Facebook Ads and/or Google Ads will not assure you results. You need more than that.

Do you still have questions?

Google Reviews (5/5)
5/5

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